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History of WatchesThe history of watches and timekeeping through the ages makes for a fascinating reading. For many centuries people have been trying to keep track of time. The earliest known timepiece used by man was the sundial. Eventually civilization progressed to the hourglass. During the 14th Century, the first mechanical clock was created. It weighed about 2 tons, and had only one hand to measure the hour -- and was usually two hours slow! Eventually, clocks became smaller and smaller and developed into what we now know as the watch. It was almost into the 1900s before watches were mass produced and available to everyone, not just the rich. As watches became more accurate, they indicated hours and minutes with two separate hands, and finally a third hand showed the seconds as well. Today, the modern watch is a small miracle of technology and craftsmanship whose components have been perfected over a long period of time. It is a thoroughly reliable timekeeper, which has proven itself over the years. Along with technological advances have come advances in styling and design. In addition to being functional and stylish, the modern watch has also become a piece of jewelry that is worn with pride. They are worn every day, knocked about and sometimes dunked in water, and no other item we wear consistently performs as expected and still looks great. Most people today usually own two or more watches. There are watches for sports, watches with calendars, calculators, tvs, and even tv/video remotes to meet almost anyone's need. Having a basic understanding of how watches function will help you become an expert in your next watch purchase. To find out more about early clocks have a look at
The Early Clock
Remember LED Watches?Remember the 70s? Cars, Rock and Roll and of course the LED watch. How can you forget the LED Watch, At the push of a button you had instant knowledge of time and the what day it was. Well, they're back with up-to-date styling and you can get them here.
ABOUT FOSSIL IncFossil was the first American brand to bring value and style to the watch category transforming the concept of timekeeping from the merely functional to chic and stylish must-haves for the wrist. Influenced by and incorporating a fifties Americana design into the brand image in an attempt to target value driven consumers, Fossil's concept paid off and the Company quickly emerged as the leader of a growing industry.
Fossil's renowned designers constantly study emerging lifestyle and fashion trends to bring consumers the most innovative and unique products worldwide while ensuring consistency with the Company's existing product offerings and the themes and images that it associates with its products. Fossil offers an extensive line of watches under its proprietary FOSSIL®, RELIC®, MW®, MW MICHELE®, WRIST NET", WRIST PDA® and ZODIAC® brands and, pursuant to license agreements, under some of the most prestigious brands in the world, including BURBERRY®, DIESEL®, DKNY®, MICHAEL MICHAEL KORS®, MARC JACOBS®, MARC® by MARC JACOBS and EMPORIO ARMANI®. In addition, Fossil offers jewelry under the FOSSIL and EMPORIO ARMANI brands. The Company owns or licenses proprietary technology including its BIG TIC® technology. In the early 1990's, Fossil expanded its core business, launching a line of accessory products including handbags, belts, small leather goods and sunglasses under the FOSSIL and RELIC brands. The Company began opening a group of outlet stores nationwide in 1996 creating its own discontinued distribution channel. Fossil became one of the first on-line retailers launching fossil.com in 1996 and began to open several Company-owned accessory stores. In 2000 FOSSIL Jeans wear, a casual, hip jean line for men and women, was introduced on fossil.com and in Company owned stores. In 2002 Fossil created a proprietary technology brand ABACUS, targeted for distribution in the electronics channel and offers the ABACUS WRIST NET and ABACUS WRIST PDA under that brand name.
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